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FUSE Marketing Checklist for Artists

Uncle Bill Nicholson & Djirri Djirri at Ganbu Gulin: Imagining. Photo: Wild Hardt.

Welcome to FUSE Spring 2023

Submission date : June 30th

Please allow twenty minutes to complete. Note, the later stages of this form will request image uploads, so complete from a computer where possible.

Please complete our marketing checklist below. Filling it in gives us a complete picture of your project and helps to allocate the best promotional resources.

Please supply as much information as possible. We recommend recording and saving your answers in a program like Word and then transferring them to the checklist.

Your producer will be in touch at a later date with our Marketing Handbook and other information about promoting your event.

If you have any questions about the checklist, please contact us: fuse@darebin.vic.gov.au.

FUSE Marketing Checklist for Artists

Event Information
Max. 25 words.

PLEASE NOTE: we reserve the right to edit any promotional content you supply in line with our house style. We will do this in consultation with the relevant artists and project leads.
Between 100 and 150 words.

PLEASE NOTE: we reserve the right to edit any promotional content you supply in line with our house style. We will do this in consultation with the relevant artists and project leads.
This will inform our website's search function. Select all that apply.
Include all known performances.
Please include the date/s, including any other relevant dates in the lead up to the event.
This will inform our website's search function and provide audiences with additional relevant information about your event. Select all that apply.
Include address, directions, car parking availability and public transport where known.
Will your event be presented in a language other than English?
Enter any relevant information that helps audience members to determine whether the themes and content of your event is appropriate for them, including any thing potentially disturbing or confronting.
If relevant, please upload a photo or video of content that may be considered sensitive.
Select all that apply
Project Lead
Max. 100 words, including connection to Darebin.
Artists/Other Participants
Where possible, include in bio connection to Darebin
Two or three line bio per artist.
Artist website
Organisation Information (if your event involves a lead organisation or company)
Please include any organisational web and social media links that you'd like us to include.
Provide details of any compulsory billings or acknowledgements you would like included on your 'What's On' page on the FUSE website.
Publicity
If different from Main Project Lead.
Is there a particular group your event is designed for? Please provide as much information as possible.
What's the main hook that can sell your show?
What inspired this project?
Does your event speak to a particular cause? What key elements may be of interest to the media?
How does your event stand out?

This may focus on the event concept, artist or creative process.
Please let us know if there are any particular media outlets you'd like our publicist to target.
Quotes can be included in media releases and on the FUSE website. Received any favourable coverage for other events you've created or been involved in? Please provide links.
Let us know if someone involved with your project would be willing to be interviewed about the event. Please provide their contact details.
Let us know of anything else that may be of interest to publicists or the FUSE marketing team.
Event Images & Other Media
The Hero Photo will represent your event in all marketing, communications and publicity. Please ensure the quality and resolution are as high as possible. Images should not be watermarked without writing for accessibility.

The following are the dimensions we require: pixel size: 1280 x 600; resolution: 300dpi; file type: PNG; min. file size: 2mb.

Label all images like so: Event name_PhotographerOrArtistCredit.

PLEASE NOTE: we reserve the right to adapt any images you supply in line with our festival branding. We will do this in consultation with the relevant artists and project leads.
1080px by 1080px
Details as above.
Include any tags you would like added to your images / events
These will be used to supplement the Hero Image. Images should not be watermarked and we prefer them to be without writing for accessibility.

Dimensions: pixel size: 1280 x 600; resolution: 300dpi; file type: PNG; min. file size: 2mb.

Label all images like so: Event name_PhotographerOrArtistCredit.
Details as above.
Details as above.
Provide links to any video or audio clips that we can use to promote your event. Include creator credits. We accept YouTube, Vimeo or Dropbox links. The preferred audio format is WAV, and video files should be over 10mb and ideally no longer than 20-30 seconds. Some video ideas: a short interview with your event's lead artist or curator; a sneak peak of the show; a behind-the-scenes clip.
Ticketing & Registration
If you'd like to sell tickets to your event or require audience members to register, include a link to your ticketing system or registration form. You will need to manage ticketing/registration yourself, unless you have agreed otherwise with a member of the FUSE Team. If you'd like to ticket through the Darebin Box Office, contact fuse@darebin.vic.gov.au for further details. Ticketing charges apply for use of the box office.
If your event is free, enter $0.00.
Type of concession
Provide contact details for the public to make a booking or register, purchase tickets or enquire about your event. You can include phone numbers, URLs or email addresses.
Access & Inclusion
Note that wheelchair access doesn't just mean being able to get in and out of the venue. Are there ramps or lifts to higher levels within the venue? Are there wheelchair accessible toilets? A wheelchair-friendly venue should also have specific seating or viewing areas reserved for wheelchair users.
For example, if only one show in your performance season will be Auslan Interpreted, please provide details for that one session (date and time). Or, if you selected 'Other' please provide details here.
Once you have completed all fields, click the submit button below to complete your registration.
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