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FUSE Marketing Checklist for Artists

Hello and welcome to our festival. We’re very excited to have you on board.

We know you have a lot on your plate with creating, curating and preparing your event. That’s why we’re here to help with the promotion. As a first step, please read our Marketing and Communications Guide for Artists, which your Producer will supply.

Then, complete our marketing checklist below. The checklist is the most essential tool we have for promoting your event. Filling it in gives us a complete picture of your project, and helps to allocate the best and appropriate promotional resources.

The checklist asks you to complete the following sections:

  • Event Description
  • Potential Interviewees
  • Bios for artists and other people involved with your event
  • Target audiences
  • Media angles
  • Ticketing & registration info
  • Ticket prices
  • Access services

The checklist also asks you to upload event images, including the main Hero Image for promoting your event, as well as any associated video and audio files.

Please supply as much information as possible. It can never be too much. Because the checklist has a few sections, we recommend recording and saving your answers in a program like Word, and then transferring them to the checklist.

If you have any questions, please contact us: fuse@darebin.vic.gov.au.

FUSE Marketing Checklist for Artists

Event Information
Max. 25 words.
Between 100 and 150 words.
Enter any relevant information that helps audience members to determine whether the themes and content of your event are potentially disturbing or confronting to them.
Will your event be presented in a language other than English?
Please include the date, start and finish time, and venue/location. Include any other relevant dates in the lead up to the event (for example, if your event has multiple components, or combines in person and online elements, you'll need to provide dates for each stage).
This will inform our website's search function and provide audiences with additional relevant information about your event. Select all that apply.
This will inform our website's search function. Select all that apply.
Project Lead
Max. 100 words, including connection to Darebin.
Artists/Other Participants
Max. 100 words, including connection to Darebin.
Max. 100 words, including connection to Darebin.
Max. 100 words, including connection to Darebin.
Max. 100 words, including connection to Darebin.
Max. 100 words, including connection to Darebin.
Organisation/Company Information (if your event involves a lead organisation or company)
Please include any organisational web and social media links that you'd like us to include.
Provide details of any compulsory billings or acknowledgements you would like included on your 'What's On' page on the FUSE website.
Publicity
If different from Main Project Lead. Include name, contact details and relationship to the project.
Who do you want to reach? List the main audience(s) for your event and their characteristics. Provide as much detail as possible.
What's the main hook that can sell your show? Provide ideas or points of interest that media outlets might pick up on. These could be the concept itself or facts about the artists involved. How does your event stand out?
Please include a maximum of three links. These must be active URL addresses for sites such as: official artist or venue's website, Facebook, Instagram, YouTube, Bandcamp etc.
Quotes can be included in media releases and on the FUSE website. Received any favourable coverage for other events you've created or been involved in? Please provide links.
Let us know if someone involved with your project would be willing to be interviewed about the event. Please provide their contact details.
Let us know of anything else that may be of interest to publicists or the FUSE marketing team.
Event Images & Other Media
The Hero Photo or Image will represent your event in all marketing, communications and publicity. Please ensure the quality and resolution are as high as possible. Images should not be watermarked and we prefer them to be without writing for accessibility. The following are the dimensions we require: pixel size: 1280 x 600; resolution: 300dpi; file type: PNG; min. file size: 2mb. Label all images like so: FUSE Autumn 22_Event Name_PhotographerOrArtistCredit.
These will be used to supplement the Hero Image. Images should not be watermarked and we prefer them to be without writing for accessibility. Dimensions: pixel size: 1280 x 600; resolution: 300dpi; file type: PNG; min. file size: 2mb. Label all images like so: FUSE Autumn 22_Event Name_PhotographerCredit.
Details as above.
Details as above.
Details as above.
Provide links to any video or audio clips that we can use to promote your event. Include creator credits. We accept YouTube, Vimeo or Dropbox links. The preferred audio format is WAV, and video files should be over 10mb and ideally no longer than 20-30 seconds. Some video ideas: a short interview with your event's lead artist or curator; a sneak peak of the show; a behind-the-scenes clip.
Ticketing & Registration
If you'd like to sell tickets to your event or require audience members to register, include a link to your ticketing system or registration form. You will need to manage ticketing/registration yourself, unless you have agreed otherwise with a member of the FUSE Team. If you'd like to ticket through the Darebin Box Office, contact fuse@darebin.vic.gov.au for further details. Ticketing charges apply for use of the box office.
If your event is free, enter $0.00.
Provide contact details for the public to make a booking or register, purchase tickets or enquire about your event. You can include phone numbers, URLs or email addresses.
Access & Inclusion
Note that wheelchair access doesn't just mean being able to get in and out of the venue. Are there ramps or lifts to higher levels within the venue? Are there wheelchair accessible toilets? A wheelchair-friendly venue should also have specific seating or viewing areas reserved for wheelchair users.
For example, if only one show in your performance season will be Auslan Interpreted, please provide details for that one session (date and time). Or, if you selected 'Other' please provide details here.
Once you have completed all fields, click the submit button below to complete your registration.
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