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Publicity Checklist

La Descarga, Theresa Harrison Photgraphy, Rezza Mural Launch 2023

FUSE Marketing Checklist for Artists

Event Information
Max. 25 words.

PLEASE NOTE: we reserve the right to edit any promotional content you supply in line with our house style. We will do this in consultation with the relevant artists and project leads.
Enter any relevant information that helps audience members to determine whether the themes and content of your event are potentially disturbing or confronting to them.
Will your event be presented in a language other than English?
Project Lead
Max. 100 words, including connection to Darebin.
Artists/Other Participants
Publicity
If different from Main Project Lead. Include name, contact details and relationship to the project.
Who do you want to reach? List the main audience(s) for your event and their characteristics. Provide as much detail as possible.
What's the main hook that can sell your show? Provide ideas or points of interest that media outlets might pick up on. These could be the concept itself or facts about the artists involved. How does your event stand out?
Please let us know if there are any particular media outlets you'd like our publicist to target.
Please include a maximum of three links. These must be active URL addresses for sites such as official artist or venue's website.
Quotes can be included in media releases and on the FUSE website. Received any favourable coverage for other events you've created or been involved in? Please provide links.
Let us know if someone involved with your project would be willing to be interviewed about the event. Please provide their contact details.
Let us know of anything else that may be of interest to publicists or the FUSE marketing team.
Event Images & Other Media
The Hero Photo or Image will represent your event in all marketing, communications and publicity. Please ensure the quality and resolution are as high as possible. Images should not be watermarked and we prefer them to be without writing for accessibility.

The following are the dimensions we require: pixel size: 1280 x 600; resolution: 300dpi; file type: PNG; min. file size: 2mb.

Label all images like so: Event name_PhotographerOrArtistCredit.

PLEASE NOTE: we reserve the right to adapt any images you supply in line with our festival branding. We will do this in consultation with the relevant artists and project leads.
These will be used to supplement the Hero Image. Images should not be watermarked and we prefer them to be without writing for accessibility.

Dimensions: pixel size: 1280 x 600; resolution: 300dpi; file type: PNG; min. file size: 2mb.

Label all images like so: Event name_PhotographerOrArtistCredit.
Details as above.
Details as above.
Details as above.
Provide links to any video or audio clips that we can use to promote your event. Include creator credits. We accept YouTube, Vimeo or Dropbox links. The preferred audio format is WAV, and video files should be over 10mb and ideally no longer than 20-30 seconds. Some video ideas: a short interview with your event's lead artist or curator; a sneak peak of the show; a behind-the-scenes clip.
Once you have completed all fields, click the submit button below to complete your registration.
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